Selling through Specification

The specification market continues to evolve and is becoming ever more complex.  The decision-makers are changing and the influencers are getting more involved.

Success today demands a clear understanding of who has the power to make firm specifications, when to approach them and how to manage the specification process through to order.

This course unravels the complexity of specification selling  today and will save personnel endless frustration, wasted time and effort.

The benefits —

• A fine-tuned strategy for specification selling
• Better understanding of contract types - clearer identification of key specifiers
• Best practice for managing projects
• Increased specification conversion ratios
• Tighter specifications - fewer changed specifications
• More commitment from specifiers at each stage
• Supply chain agreements

2012 dates —

• 27 & 28 March 
• 25 & 26 September

To look at our brochure, please click here  

This Open Course can be customised to meet your specific needs and, if you have more than six delegates, this can be more cost-effective.

To explore this further, please click here